4.1 Defining what your product or service is.
4.2 Your Business Model Value Proposition.
4.3 Types of Organisations
4.4 Branding
4.5. The Pitch
| STEP 1. Watch VIDEO 9 - Introduction - Develop your Entrepreneur Idea | |
| Text for VIDEO 9 - Introduction - Develop your Entrepreneur Idea | |
| STEP 2. Read the text for "Defining what your product or service is" | |
| STEP 3. Complete Task 7: Defining your Idea 1. Read and implement the Ideation exercise. Write the connections and your idea in the comments section below 2. Build a model using the LEGO® bricks provided that talks about you and your contribution to the society. 3. Then, using the LEGO® bricks again, you will have to model what do you love about your idea, product or service. 4. Build a model using the bricks that talks about What is your worst nightmare, issue or challenge regarding your idea, product or service. Then, you will record and upload a short video or a picture explaining the story behind each model (tasks 2,3,4) that will help you to reflect on it. Please use a zip format for all 3 files. In case of picture a short description for each model writen in a word document is needed. In case of video files is recommended to provide an external link (Youtube, Vimeo, Wetransfer e.t.c.) |
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| STEP 4. Watch VIDEO 10 - Business Model Value Proposition | |
| Text for VIDEO 10 - Business Model Value Proposition | |
| STEP 5. Complete Task 8: B-Canvas 1. Download B-Canvas 2. Fill all boxes using LEGO models in each of them. We reccomend to start with: Key Activities (What you do) Users, Customer Segments (Who you help), Value Proposition (How you help), and Channels (How they know you and how you deliver) 3. Take a picture of each box and define (in a word document) what is the meaning behind each model in the boxes. Finally take a picture of the B-Canvas completed 4. Upload everything (zip) below
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| STEP 6. Watch VIDEO 11.1- Type of organisations (red, amber, green) | |
| STEP 7. Watch VIDEO 11.2 - Type of organisations (red, amber, green) | |
| Text for VIDEO 11 - Type of organisations (red, amber, green) | |
| STEP 8. Read the text for Branding | |
| STEP 9. Watch the VIDEO-What is Branding | |
| STEP 10. Complete Task 9: Branding 1.Watch this video 2.Fill in the Branding Canvas 3. Upload a Picture below |
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| STEP 11.Watch VIDEO 12.1 - Pitch | |
| STEP 12. Watch VIDEO 12.2 - Pitch | |
| Text for VIDEO 12 - Pitch | |
| STEP 13. Complete the Final Task: The Pitch 1. Follow the instructions 2. Prepare your 2 min. Pitch using also your LEGO Model as a metaphor 3. Pitch to your Tutor. 4. Provide a link with your Pitch below |
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| STEP 14. Complete the Εvaluation Form Please fill in the following evaluation form only after completing the full course |
