3.1 Rules for Drawing Good Canvases
3.2 Facebook & Ryanair models
3.3 Business Cycle model
| STEP 1. Read the Intro to Business Model Canvas | |
| STEP 2. Watch VIDEO 7- Introduction to Business Models | |
| Text for VIDEO 7- Introduction to Business Models | |
| STEP 3. Read the Text-How to draw a good canvas? | |
| STEP 4. Read the FACEBOOK case | |
| STEP 5. Complete Task 5: Facebook The main point of the activity is not to check out if you are right or wrong when filling it. It is about rehearsals the kind of thinking you need to develop for each block and understand the importance of each block. Tasks: 1.Download the Canvas template 2.Download FACEBOOK images 3.Fill in the blocks 4.Download canvas filled 5.Compare 6.Upload a picture of the canvas below |
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| STEP 6. Read the RAYANAIR case | |
| STEP 7. Watch the RAYANAIR BUSINESS MODEL We have chosen this video because it shows the evolution of the Ryanair’s business model. Evolving the model is key for any business surviving. |
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| STEP 8. Read the Google case | |
| STEP 9. Watch VIDEO 8- Business cycle + gamification | |
| STEP 10. Read the Business cycle-Booking.com case | |
| STEP 11. Complete Task 6: Booking.com Open in your browser http:booking.com and look for any city you like and observe what the system does. You can organize the hotels by score, distance, review, that is a game concept. Self determination theory that you are in control. They give you the city rate of occupancy to create confidence or to trigger the sale. They pop up windows with extra information to induce the purchase. Upload a screenshot of Booking results below |
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| STEP 12. Watch "Users, Payers and Multi Sided Markets" |
